Monday, March 26

Boy Wonder

What more can be said about the début of Lewis Hamilton. The boy done good. For someone in his first grand prix he held his nerve extremely well against the best in the world. It was a début to remember. I don't think anyone, including himself, could've thought things would go so well. His qualifying effort showed the nerve of a seasoned racer and his race pace compared to his team-mate was even more impressive.

For once in his career, Alonso has a team-mate that can more or less match him. This will be a true test for the man many expect to take Schumacher's mantle as the best driver in the sport. Of course he has to adhere to the first rule of racing - you have to beat your team-mate.

The rise of Hamilton's star coincides with the wane of Button's. He is quickly becoming the forgotten man of British support and their realisation that he isn't good enough to become world champion. One thing to watch will be how the pressure tells on Hamilton, especially when he makes mistakes. The British press are talking him up like he is the next messiah. ITV's commentary crew, one that I used to respect so much has also gone this direction with only Brundle as a credible source to listen to. The likes of James Allen and Mark Blundell, who had the audacity to say that Hamilton's qualifying in one of the best cars in Formula One was comparable to Schumacher's in a poor Jordan in 1991, have the lips firmly pressed on Hamilton's butt cheeks.

That is something that I fear will work against Hamilton having a worldwide support. The over hyping and butt-kissing preformed by the press, which should be unbiased and balanced is a clear drive-off. It's a shame because I think the kid has the potential to go all the way.

Monday, March 5

Honda Go Green

We've heard for months now about Honda going to come up with a new image for the team that would be green. I don't think anyone expected the results. A satellite shot of the world that has been moulded around the car shape. What a horrid scheme. Honda brought in the PR guru Simon Fuller, better known for managing the Spice Girls. Maybe this is why the Spice Girls went downhill.

It’s when one looks beyond the colour scheme and the foray of Honda attempting to do good for the environment that we truly see the deficiencies. The loss of the tobacco sponsorship at the end of the 2006 season saw Honda lose Lucky Strike, which has been the team’s title sponsor since its original inception as BAR in 1999. The attempted appeasement in an age where green politics are all the rage appears to be nothing but a cover up for Honda’s inability to gain a new title sponsorship while its rivals did. Honda spent in the range of $380 million last year. Hardly pocket money and without a major sponsor the manufacture now shoulders the cost.