Honda Go Green

We've heard for months now about Honda going to come up with a new image for the team that would be green. I don't think anyone expected the results. A satellite shot of the world that has been moulded around the car shape. What a horrid scheme. Honda brought in the PR guru Simon Fuller, better known for managing the Spice Girls. Maybe this is why the Spice Girls went downhill.

It’s when one looks beyond the colour scheme and the foray of Honda attempting to do good for the environment that we truly see the deficiencies. The loss of the tobacco sponsorship at the end of the 2006 season saw Honda lose Lucky Strike, which has been the team’s title sponsor since its original inception as BAR in 1999. The attempted appeasement in an age where green politics are all the rage appears to be nothing but a cover up for Honda’s inability to gain a new title sponsorship while its rivals did. Honda spent in the range of $380 million last year. Hardly pocket money and without a major sponsor the manufacture now shoulders the cost.